About FICCI E-Frames

E-FRAMES is first & largest five days Global Online Convention covering the entire gamut of Media & Entertainment like Films, Broadcast (TV & Radio),

Print Media, Digital Entertainment, Advertisement, Live Entertainment Events, Digital & New Media, Animation, Gaming, Visual Effects etc.

It will attract not only the industry stakeholders from across the world, but also the government policy makers from India and abroad.

It will be attended by Indian & Foreign representatives encompassing the entire universe of Media and Entertainment.

Over the years FRAMES, had honour of being addressed by very well- known and highly successful international and national dignitaries.


Shri Piyush Goyal
Hon’ble Minister of Railways and Commerce & Industry, Government of India
Prahlad Singh Patel
Hon'ble Minister of State for Tourism and Culture(IC)
Anurag Singh Thakur
Minister of State Finance and Corporate Affairs
Aaditya Thackery
Hon’ble Cabinet Minister of Tourism, Environment, Protocol, Government of Maharashtra
Dr. R.S.Sharma
Telecom Regulatory Authority of India
Amit Khare
Secretary - Ministry of Information & Broadcasting
Amitabh Kant
CEO – NITI Aayog
H.E Vincenzo De Luca
Ambassador of Italy to India
Fabrizio Giustarini
Trade Commissioner at the Italian Trade Agency
Dr Sangita Reddy
President –FICCI and Joint Managing Director
Apollo Hospitals Enterprises
Uday Shankar
President, The Walt Disney Company APAC, Chairman, Star & Disney India, Senior Vice President
FICCI and President
Dilip Chenoy
Secretary General – FICCI
Sanjay Gupta
Country Manager and Vice President
Google India and Chairman - FICCI Media and Entertainment Committee
Ajit Pai
Federal Communications Commission USA
Siddharth Roy Kapur
Founder and MD - Roy Kapur Films and President
Producers Guild of India
Mark Read
Chief Executive Officer
Lior Raz
Lead Actor and Co-Creator of the Critically Acclaimed Netflix Drama Series
Laetitia Eido
French Actress
Danna Stern
Head of
Yes Studios
Adarsh Nair
Chief Product and Experience Officer, Airtel. CEO, Wynk Ltd
Adam Rumanek
Media Entrepreneur, Chief Growth Officer
Anant Goenka
Executive Director
Indian Express Group
Ajit Mohan
Vice President and Managing Director
Facebook India
Akshaye Rathi
Film Exhibitor & Distributor
Akshat Rathee
Founder, Managing Director
Alan Milligan
CEO-White Rabbit
Alex Fane
MD of Fane
Alok Tandon
Chief Executive Officer
Inox Leisure Ltd
Ameet Datta
Partner with Saikrishna & Associates Specializing in Copyright
Anna Katchko
Founder & CEO of Tandem Production
Andrea Spagna
Marketing, Brand and Business Development Advisor
Istituto Luce Cinecitta
Anuradha Prasad
Chairperson & managing director
BAG films & Media
Anil Lale
General Counsel
Viacom18 Media Private Limited
Anuradha Sen Gupta
Consulting Editor
The Media Dialogues’ on CNBC-TV18
Aram Yacoubian
Director of Kids and Family, International Originals, Netflix
Ashish Kulkarni
Pioneering Creativity
Brian Tellis
Founder Member
Industry’s Pinnacle Body EEMA
Carl Schmidt
Carter Pilcher
Chief Executive, ShortsTV
Cristian Jezdic
Founder of beQ entertainment
Cristina Priarone
Italian Film Commissions
Colin Burrows
CEO, Special Treats Productions
CVL Srinivas
WPP, India
Deepak Choudhary
Founder and Director
Event Capital
Devang Sampat
Managing Director & CEO
Cinépolis India
Spencer’s Retail Limited and Nature’s Basket
Dipti Kotak
Chief Legal Officer
Reliance Industries Limited’s Media Business
Dr Narinder Dhruv Batra
President - Indian Olympic Association
Fatima Salman
Assistant Director, South Asia Center, Atlantic Council
Francesco Rutelli
ANICA (Italian Cinema, Audiovisual and Multimedia Industries Association)
Francesca Manno
Founder and Managing Director of SUMMERSIDE MEDIA
Ganesh Rajaram
Executive Vice President Asia
Fremantle International
Gourav Rakshit
Chief Operating Officer
Gaurav Banerjee
President, Head of Hindi and English Entertainment
Star India
Gaurav Gandhi
Director & Country General Manager, Amazon Prime Video India
Promoter Director
Dainik Bhaskar group
Girish Menon
Partner and Head, Media and Entertainment, KPMG India
Gowree Gokhale
Leads the IP, Technology, Media and Entertainment, Data Protection Law Practice
Guneet Monga
CEO Sikhya Entertainment
Harsh Jain
CEO & Co-Founder
Dream Sports (Dream11)
Heather Kenyon
SVP Development& Production, Citizen Skull Productions
Jehil Thakkar
Partner and Leader, Media and Entertainment
Deloitte India
Jonas Diamond
Co-founder & Executive Producer, Smiley Guy Studios, Canada
Jonathan Olsberg
Executive Chair of theinfluential, international creative industries consultancy Olsberg SPI
Kabir Chandra
Music Partnership Lead - India
Facebook India
Kamal Gianchandani
CEO – PVR Pictures and Chief of Strategy
Kapil Agarwal
Joint Managing Director
UFO Moviez India Ltd.
Karan Bedi
Chief Executive Officer
MX Player
Madhur Ramchandra Bhandarkar
Four Times National Award-winning Indian Film Director, Producer and Script-Writer

Manish Agarwal
Nazara Technologies Ltd.
Megha Tata
Managing Director - South Asia
Munjal Shroff
Director & COO, Graphiti Studio
Pranjal Sharma
Economic Analyst and Author, India Automated
Prasoon Joshi
Lyricist, Screenwriter, Poet, CEO - McCann World group India and Chairman APAC, Chairperson - CBFC
Priyanka Joshi
Intellectual Property Attorney Specialising in Music Related Matters
Punit Misra
Chief Executive Officer, Domestic Broadcasting, Zee Entertainment
Rajiv Chilaka
Founder & CEO, Green Gold Animation
Ram Madhvani
Ravindra Velhal
Global Content Strategist. Intel Corporation
Ritesh Batra
Ritu Kapur
Roberto Stabile
Head of International Department of ANICA and ITA
Roshan Abbas
Managing Director
Geometry Encompass
Sam Carlisle
Senior Director, External Partner Relations, Microsoft
Sanjay Tandon
Chief Executive Officer - Indian Singers Rights Association (ISRA)
Saugata Mukherjee
Head of Original Content – SonyLIV
Sharan Tulsiani
Business Development Manager, Apps and Games, Google Play
Silas Hickey
Founding Member of Custom Nuts Animation and Ex Regional Head of Animation Development & Original Production for Cartoon Network, APAC
Shibasish Sarkar
Media & Entertainment Industry professional
Shoojit Sircar
Film Director and producer
Shankar Mahadevan
Singer & Composer
Sonu Nigam
Stephan Ottenbruch
Festival Director, Indo German Film Festival
Sudhanshu Vats
Managing Director & Chief Executive Officer, Essel Propack Limited
Sunil Lulla
Chief Executive Officer
BARC India
Soum Paul
Founder, CEO
Home Screen Network / Spark
Taejin Lee
Regional Director for the Philippines at Korea Copyright Protection Agency
Taran Adarsh
Active Film Critic and Business Analyst since four Decades
Tarsame Mittal
Founder - TM Talent Management Organisation
Tarun Katial
ZEE5 India
Ted Schilowitz
CTO and Futurist, Paramount Pictures
Trevor Fernandes
Vice President, Government Affairs Asia Pacific Region, Motion Pictures Association
Uday Singh
India Representative for the Motion Picture Association /span>
Vivan Sharan
partner at the Koan Advisory Group
New Delhi
Vanita Kohli Khandekar
Contributing Editor
Business Standard
Vikash Jaiswal
CREATOR of All Time Hit mobile game Ludo King.
Founder and CEO of Gametion Technologies
Vivek Couto
Executive Director & Co-Founder - Media Partners Asia (MPA)
Vivek Singh
Jt. MD
Procam International Pvt Limited
Vynsley Fernandes
Chief Executive Officer
IndusInd Media & Communications Ltd.


Time Details
11:00 - 11:30 hrs

Role of the Creative Economy to Revitalize Economic Growth

11:30 - 12:30 hrs

Role of the Creative Economy in Nation Building

12:30 - 13:00 hrs

Shaping the Future of M&E in Today’s Digitalised and Information Driven Economy

The M&E sector has been radically disrupted over the last decade by the internet and digital media platforms. Consequently, business models have been upended and the entire M&E ecosystem has transformed with the introduction of new business models for content and distribution. It has also empowered consumers with freedom and choice. This presents both challenges and opportunities for the new digitalised and information driven economy.

15:00 - 16:00 hrs

Mr. Mark Read, Chief Executive Officer - WPP

In conversation with
Mr. Sudhanshu Vats,
MD & CEO -EsselPropack Limited

16:00 - 18:00 hrs

Working with Italy: Tax Incentives, Regional Funds and Co-Production Opportunities

A world-renowned destination for financing, producing and filming international high-profile screen projects,the Italian film industry has a strong track record in attracting inward investment. This session aims to offer anoccasion to navigate the Italian film financing landscape and to discover locations and regional incentives. In addition, it will provide information on the opportunities of co-producing with Italy and shooting in Italy's most iconic studios - Cinecittà Studios.

Time Details
12:00 - 13:00 hrs

The Era of Smart TVs and Interconnected Home Devices Needs Smart Regulations
India’s broadcast sector, one of the largest in the world, now braces for an era of content led by digital and immersive technology platforms for consumer engagement through multiple screens. The lockdown has resulted in a significant decline in subscription and advertising revenues and the adoption of video on demand services has seen a perceptible increase. In this context, regulations and compliances in the linear broadcasting sector must level down to ensure quality content offerings and audience retention to enable the sector to effectively compete and innovate in today’s dynamic and complex marketplace.

15:00 - 16:00 hrs

Video Games– The Road Beyond the Lockdown
Video games saw a huge growth in popularity during the lockdown. Faced with limited options for entertainment during the lock-down, Indians took to video games in a big way. Is video game’s newfound popularity in India a temporary aberration or the new reality?

What are the trends in video games consumption during the lock-down and were they different from the earlier normal? As the rules of lock-down ease and other options of entertainment become available, will gaming manage to hold on to its fan (player) base? What can game developers and publishers do to capitalize on the gains made during the lock-down? What will be the new normal in how we make and consume games?

16:00 - 17:00 hrs

Attribution at the Forefront of Conversation
Measuring the efficacy of advertising spend will become even more critical for companies as they navigate their recovery given that there will be significant pressure of their cash flows and liquidity positions. How can the various M&E segments respond to these enhanced requirements on attribution? How can measurement become timelier and more precise for brands?

17:00 - 18:00 hrs

Case Study on Fauda with Makers & Cast

18:00 - 20:00 hrs

Animation Co-production - A stronger reality post Covid

The animation productions are coming under budget pressures because of the Covid situation. The new animation shows are getting green lighted with reduced budgets. Hence the co-productions and sharing of costs, resources & territories for distribution is even more evident now. The animation co-productions will be a stronger reality and a win - win proposition for countries with co-production treaties in place.

Time Details
11:00 - 12:00 hrs

Re-Setting the Sports Ecosystem: Opportunities in “The New Normal World"
The sports ecosystem has been ravaged by the impact of the pandemic and its resulting lockdown. Sporting activities have come to a complete halt, significantly impacting all stakeholders, from athletes to recreational participants, equipment makers, team owners, leagues, and federations. As businesses plan to reset and adapt to the new normal, the sporting economy also has the opportunity to restructure and re-build a more sustainable ecosystem, poised for growth. The objective of the session is to discuss government and private participation, sustainable business models and ideas for future growth.

Keynote Address: Shri Sandip Pradhan, Director General -Sports Authority of India

Moderator: Mr. Nikhil Naz, Sports Journalist


Ms. Mithali Raj, Indian Cricketer and Former Captain - Indian Women Cricket Team

Dr. Narinder Dhruv Batra, President - Indian Olympic Association

Mr. Sunil Chhetri, Indian Footballer

Mr. Sanjog Gupta, Chair - FICCI Sports Committee and Sports Product Head - Star India

Mr. Mustafa Ghouse, Former Indian Tennis Player and Chief Executive Officer - JSW Sports

12:00 - 13:00 hrs

Changing Theatrical Windows – Direct to OTT

GulaboSitabo was the first Hindi movie to bypass a theatrical release and premiere directly on OTT, much to the consternation of exhibitors who have threatened retaliatory action. While this happened under unforeseen Covid situation all over the world, the pundits have argued that OTT & theatre shall co-exist without OTT being a long term threat to Theatres. How OTT & theatres can grow together in post Covid world?

Moderator: Mr. Taran Adarsh, Journalist & Film Trade Analyst


Mr. Vikram Malhotra, Founder - Abundantia Entertainment Pvt Ltd

Mr. Saugata Mukherjee, Head of Original Content – SonyLIV

Mr. Shoojit Sircar, Film Director and Producer

Mr. Madhur Bhandarkar, Film Director, Script writer, and Producer

Mr. Carter Pilcher, Chief Executive Officer - Shorts TV, UK

Mr. Ram Madhvani, Film Director and Producer

15:00 - 15:30 hrs

Welcome by Dr. Jyotsna Suri, Past President - FICCI and Chairperson & Managing Director - The Lalit Suri Hospitality Group

Keynote Address: Mr. Aaditya Thackery, Hon’ble Cabinet Minister of Tourism, Environment, Protocol, Government of Maharashtra

Followed by

Mr. Anant Goenka, Executive Director - Indian Express Group

In Conversation with

Mr. Aaditya Thackery, Hon’ble Cabinet Minister of Tourism, Environment, Protocol, Government of Maharashtra

15:30 - 16:00 hrs

Welcome by Dr. Jyotsna Suri, Past President - FICCI and Chairperson & Managing Director - The Lalit Suri Hospitality Group

Keynote Address: Shri Prahlad Singh Patel, Hon'ble Minister of State for Tourism and Culture(IC)

Followed by

Ms. Anurradha Prasad, Chairperson and Managing Director - BAG Films & Media Ltd

In Conversation with

Shri Prahlad Singh Patel, Hon'ble Minister of State for Tourism and Culture (IC), Government of India

16:00 - 17:00 hrs

Virtually Live: can live events survive in a pandemic world

If people are expected to stay away from outdoor events – concerts, plays etc. – how can the content be brought home? What is the impact on the target audience as events move online? How will this affect content production formats and pricing?

Moderator: Mr. Roshan Abbas, Managing Director - Geometry Encompass


Mr. Albert Almeida, Chief Operating Officer - Live Entertainment, Book My Show

Mr. Brian Tellis, Co-Founder & Group Chief Executive Officer – Fountain Head

Mr. Alex Fane, MD - Fane Productions

Mr. Vivek Singh, MD - Procam International

Mr. Deepak Choudhary, Founder and Director - Event Capital

17:00 - 18:00 hrs

Accelerated Transformation: Opportunities and Challenges for OTTs in the Crisis Economy

The OTT platforms are taking outlier themes to create not only bold stories and bind India and the world together but their subscriber bases also witnessed a huge surge up to 80% amid coronavirus lockdown. However, in the mid-term and long-term period they face multiple challenges to sustain this growth trajectory from sustaining new content creation, building talent pool, monetization and, above all, from engaging policy makers in imposing legacy regulations before it realizes its full potential.

Moderator: Mr. Vikram Chandra, Founder – Editorji Technologies


Mr. Gaurav Banerjee, President, Hindi & English Entertainment - Star India

Ms. Gowree Gokhale - Partner - Nishith Desai Associates

Mr. Satya Raghavan, Director, YouTube Content Partnerships, India

Mr. Gourav Rakshit, Chief Operating Officer – Viacom18

Mr. Gaurav Gandhi, Director & Country General Manager - Amazon Prime Video

Ms. Monika Shergill, Vice President - Content – Netflix

18:00 - 19:00 hrs

Regulating Creativity: Overcoming Legacy Challenges to Shape the Future of M&E
The audio-visual sector in India is one of the 12 Champion Sectors identified by the Government of India because of its employment and growth potential. However, the sector is subjected to multiple onerous regulations and FDI restrictions. As the sector transitions into a “new normal,” are there lessons for Indian policy makers from global best practices that allow free market principles to unlock investments, innovation, employment opportunities and value creation in the sector to make India, the creative hub of the world.

Keynote Address: Mr. Ajit Pai, Chairman - Federal Communications Commission

Keynote Address: Dr. R S Sharma, Chairman - Telecom Regulatory Authority of India

Followed by discussion


Ms. Jyoti Jindgar Bhanot, Secretary I/C– Competition Commission of India (CCI)

Mr. Atul Kumar Tiwari, Additional Secretary, Ministry of Information & Broadcasting

Moderated by: Mr. Vivek Couto, Executive Director & Co-Founder - Media Partners Asia (MPA)

Followed by Discussion

19:00 - 20:00 hrs

Future of Immersive Cinema: Technology meets Storytelling for the Hollywood futuristic production
In the era of next-generation immersive cinema, storytelling and technology combine in a data-powered entertainment landscape. A key milestone in the transformation of Hollywood from “pixel to volumetric voxel” was Intel-Paramount Pictures co-production of Grease, Volumetric song Cinema Experience with more than 5 Trillion pixels captured and processed in 3 minutes to capture everything that light has seen. This masterclass session highlights pioneering transformation, best practices to drive entertainment industry to the next frontier of future of immersive cinema, beyond AR/VR/XR.


Mr. Ted Schilowitz , CTO and Futurist - Paramount Pictures

Mr. Ravindra Velhal, Global Content Strategist - Intel Corporation

Time Details
11:00 - 12:00 hrs

Ensuring a Fair Marketplace for the Creative Economy in a Digital First Marketplace

A nation’s economic and competitive strength lies in its ability to harness growth through creative businesses and IP-intensive industries. India’s rank on the Global IP Index may have improved over the years, however implementation of IPR polices, legislative and enforcement frameworks leaves a lot to be desired. How can the country unlock the true value of its M&E Champion Services sector and evolve a modern IPR framework where creative industries can compete in a Digital First marketplace?

12:00 - 13:00 hrs

The Business of Music in an Artist First Economy
Music industry has shown consistent growth over the last 3 years and has embraced the digital era. More importantly, the industry is finally out of the shadows of Bollywood/Film music. The non-film / regional music sector has created a pop music industry that reflects the real India. Artists are being discovered from the remotest corners of India and their music is being consumed through multiple touch points. The business is set to skyrocket with the growth and proliferation of digital streaming services, devices, and internet mobile platforms. How can the business of music transcend to the next level to keep up with a constantly changing ecosystem?

15:00 - 16:00 hrs

The Economic Impact of the Media & Entertainment Sector:A post-COVID-19 Lens & The Way Forward

16:00 - 17:00 hrs

Taking Indian Content to Global Markets
Digitalization has been a game changer. It brought day to day distribution of Indian Films to the cinemas in every corner of the world – same along OTT platforms. But most of the Indian Content is reaching the Indian Diaspora only.
What could be the Game Changer for Indian Content since the technology is there and distribution is not a hurdle any longer? What are the strategies to create and distribute content to go global. What are World Sales Agents, TV-Stations and platforms abroad looking for? And what are the right “Ingredients” for universal stories from India, which make Indian Content travel around the world?

20:30 - 21:30 hrs

The New Paradigm of Producing Animation

How deals are structured with the phenomenal rise of OTT platforms. How does one pitch, produce and monetise shows?

Time Details
11:00 - 12:00 hrs

Living with Covid – 19:The challenges Facing the Cinema Industry
Social distancing might continue to be the norm even when lockdowns are lifted completely. How are exhibitors preparing for the new viewing experience? What are the changes and impact to distribution economics by virtue of an anticipated lower occupancy across halls, lack of content and challenges from OTT?

12:00 - 13:00 hrs

Gaming – A cog in the digital ecosystem wheel, or a whole wheel in itself?
Gaming is fast emerging as an important aspect of ecosystem offerings by major players. Potentially, it can help in customer acquisition and retention by providing users with a sticky use case. How are digital ecosystem players in India, and global players interested in India, looking at gaming though? Just as another temporary possibility or as a standalone business which can, by itself, generate tremendous traction and possibly, profitability in the future? What is the future of gaming as an offering in India, given the new lessons in the post-COVID era?

15:00 - 16:00 hrs

The Digital Newspaper is Here to Stay
During the lockdown, many households across India stopped delivery of newspapers for fear of virus transmission through these surfaces and turned to digital editions for their daily updates. While these editions started off free, they soon went behind a pay wall. Can this be sustained? What are the innovations around digital models for print that can help with monetisation? Are some genres – magazines and editorially reputed news – seeing better traction with subscriptions?

16:00 - 17:00 hrs

Valedictory Session: Putting Covid Behind Us: The Way Forward

19:30 hrs

BAF Awards

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Rs.1000 + GST

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Rs.3500 + GST

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  • Knowledge Sessions
  • B2B
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  • Exhibitions