About FICCI E-Frames

    E-FRAMES is first & largest five days Global Online Convention covering the entire gamut of Media & Entertainment like Films, Broadcast (TV & Radio),

    Print Media, Digital Entertainment, Advertisement, Live Entertainment Events, Digital & New Media, Animation, Gaming, Visual Effects etc.

    It will attract not only the industry stakeholders from across the world, but also the government policy makers from India and abroad.

    It will be attended by Indian & Foreign representatives encompassing the entire universe of Media and Entertainment.

    Over the years FRAMES, had honour of being addressed by very well- known and highly successful international and national dignitaries.


    Uday Shankar
    President - The Walt Disney Company Asia Pacific and Chairman – Star & Disney and Senior Vice President - FICCI
    Sanjay Gupta
    Country Manager and Vice President
    Google India and Chairman - FICCI Media and Entertainment Committee
    Ajit Pai
    Federal Communications Commission USA
    Mark Read
    Chief Executive Officer
    WPP Group
    Adarsh Nair
    Chief Product and Experience Officer, Airtel. CEO, Wynk Ltd
    Adam Rumanek
    Media Entrepreneur, Chief Growth Officer
    Ajit Mohan
    Vice President and Managing Director
    Facebook India
    Akshaye Rathi
    Film Exhibitor & Distributor
    Akshat Rathee
    Founder, Managing Director
    NODWIN Gaming
    Alan Milligan
    CEO-White Rabbit
    Alex Fane
    MD of Fane
    Alok Tandon
    Chief Executive Officer
    Inox Leisure Ltd
    Ameet Datta
    Partner with Saikrishna & Associates Specializing in Copyright
    Anna Katchko
    Founder & CEO of Tandem Production
    Andrea Spagna
    Marketing, Brand and Business Development Advisor
    | Istituto Luce Cinecittà
    Anil Lale
    General Counsel
    Viacom18 Media Private Limited
    Anuradha Sen Gupta
    Consulting Editor
    The Media Dialogues’ on CNBC-TV18
    Brian Tellis
    Founder Member
    Industry’s Pinnacle Body EEMA
    Carl Schmidt
    Carter Pilcher
    Chief Executive, ShortsTV
    Cristina Priarone
    Italian Film Commissions
    Colin Burrows
    CEO, Special Treats Productions
    CVL Srinivas
    Chief Executive Officer
    BARC India
    Danna Stern
    Head of
    Yes Studios
    Deepak Choudhary
    Founder and Director
    Event Capital
    Devang Sampat
    Managing Director & CEO
    Cinépolis India
    Spencer’s Retail Limited and Nature’s Basket
    Dipti Kotak
    Chief Legal Officer
    Reliance Industries Limited’s Media Business
    Fabrizio Giustarini
    Developed a Keen Interest In Economics and International Trade
    Fatima Salman
    Assistant Director, South Asia Center, Atlantic Council
    Francesco Rutelli
    ANICA (Italian Cinema, Audiovisual and Multimedia Industries Association)
    Francesca Manno
    Founder and Managing Director of SUMMERSIDE MEDIA
    Ganesh Rajaram
    Executive Vice President Asia
    Fremantle International
    Gaurav Banerjee
    President, Head of Hindi and English Entertainment
    BARC India
    Promoter Director
    Dainik Bhaskar group
    Girish Menon
    Partner and Head, Media and Entertainment, KPMG India
    Gowree Gokhale
    Leads the IP, Technology, Media and Entertainment, Data Protection Law Practice
    Harsh Jain
    CEO & Co-Founder
    Dream Sports (Dream11)
    Jehil Thakkar
    leads the Media and Entertainment
    Jonathan Olsberg
    Executive Chair of theinfluential, international creative industries consultancy Olsberg SPI
    Kabir Chandra
    Music Partnership Lead - India
    Facebook India
    Kamal Gianchandani
    CEO – PVR Pictures and Chief of Strategy
    PVR Ltd
    Kapil Agarwal
    Joint Managing Director
    UFO Moviez India Ltd.
    Karan Bedi
    Chief Executive Officer
    MX Player
    Lior Raz
    Lead Actor and Co-Creator of the Critically Acclaimed Netflix Drama Series
    Laetitia Eido
    French Actress
    Madhur Ramchandra Bhandarkar
    Four Times National Award-winning Indian Film Director, Producer and Script-Writer

    Manish Agarwal
    Nazara Technologies Ltd.
    Megha Tata
    Managing Director - South Asia
    Pranjal Sharma
    Economic Analyst and Author, India Automated
    Priyanka Joshi
    Intellectual Property Attorney Specialising in Music Related Matters
    Ram Madhvani
    Ravindra Velhal
    Global Content Strategist. Intel Corporation
    Ritesh Batra
    Ritu Kapur
    Roberto Stabile
    Head of International Department of ANICA and ITA
    Roshan Abbas
    Managing Director
    Geometry Encompass
    Sharan Tulsiani
    Business Development Manager, Apps and Games, Google Play
    Shibasish Sarkar
    Media & Entertainment Industry professional
    Shoojit Sircar
    Film Director and producer
    Sam Carlisle
    Senior Director, External Partner Relations, Microsoft
    Stephan Ottenbruch
    Festival Director, Indo German Film Festival
    Sunil Lulla
    Chief Executive Officer
    BARC India
    Soum Paul
    Founder, CEO
    Home Screen Network / Spark
    Taejin Lee
    Regional Director for the Philippines at Korea Copyright Protection Agency
    Taran Adarsh
    Active Film Critic and Business Analyst since four Decades
    Tarsame Mittal
    Founder - TM Talent Management Organisation
    Tarun Katial
    ZEE5 India
    Ted Schilowitz
    CTO and Futurist, Paramount Pictures
    Trevor Fernandes
    Vice President, Government Affairs Asia Pacific Region, Motion Pictures Association
    Vivan Sharan
    partner at the Koan Advisory Group
    New Delhi
    Vanita Kohli Khandekar
    Contributing Editor
    Business Standard
    Vikash Jaiswal
    CREATOR of All Time Hit mobile game Ludo King.
    Founder and CEO of Gametion Technologies
    Vivek Singh
    Jt. MD
    Procam International Pvt Limited
    Vynsley Fernandes
    Chief Executive Officer
    IndusInd Media & Communications Ltd.


    Time Details
    11:00 - 12:00 hrs

    Keynote Address: The Role of Ministry of Information & Broadcasting in Unlocking the Value of India's Creative Economy

    12:00 - 13:00 hrs

    Shaping the Future of M&E in Today’s Digitalised and Information Driven Economy

    The M&E sector has been radically disrupted over the last decade by the internet and digital media platforms. Consequently, business models have been upended and the entire M&E ecosystem has transformed with the introduction of new business models for content and distribution. It has also empowered consumers with freedom and choice. This presents both challenges and opportunities for the new digitalised and information driven economy.

    15:00 - 16:00 hrs

    Mr. Mark Read, Chief Executive Officer - WPP

    In conversation with
    Mr. Sudhanshu Vats,
    MD & CEO -EsselPropack Limited

    16:00 - 18:00 hrs

    Working with Italy: Tax Incentives, Regional Funds and Co-Production Opportunities

    Time Details
    12:00 - 13:00 hrs

    The Era of Smart TVs and Interconnected Home Devices Needs Smart Regulations
    India’s broadcast sector, one of the largest in the world, now braces for an era of content led by digital and immersive technology platforms for consumer engagement through multiple screens. The lockdown has resulted in a significant decline in subscription and advertising revenues and the adoption of video on demand services has seen a perceptible increase. In this context, regulations and compliances in the linear broadcasting sector must level down to ensure quality content offerings and audience retention to enable the sector to effectively compete and innovate in today’s dynamic and complex marketplace.

    15:00 - 16:00 hrs

    Video Games– The Road Beyond the Lockdown
    Video games saw a huge growth in popularity during the lockdown. Faced with limited options for entertainment during the lock-down, Indians took to video games in a big way. Is video game’s newfound popularity in India a temporary aberration or the new reality?

    What are the trends in video games consumption during the lock-down and were they different from the earlier normal? As the rules of lock-down ease and other options of entertainment become available, will gaming manage to hold on to its fan (player) base? What can game developers and publishers do to capitalize on the gains made during the lock-down? What will be the new normal in how we make and consume games?

    16:00 - 17:00 hrs

    Attribution at the Forefront of Conversation
    Measuring the efficacy of advertising spend will become even more critical for companies as they navigate their recovery given that there will be significant pressure of their cash flows and liquidity positions. How can the various M&E segments respond to these enhanced requirements on attribution? How can measurement become timelier and more precise for brands?

    17:00 - 18:00 hrs

    Case Study on Fauda with Makers & Cast

    Time Details
    11:00 - 12:00 hrs

    Re-Setting the Sports Ecosystem: Opportunities in “The New Normal World"
    The sports ecosystem has been ravaged by the impact of the pandemic and its resulting lockdown. Sporting activities have come to a complete halt, significantly impacting all stakeholders, from athletes to recreational participants, equipment makers, team owners, leagues, and federations. As businesses plan to reset and adapt to the new normal, the sporting economy also has the opportunity to restructure and re-build a more sustainable ecosystem, poised for growth. The objective of the session is to discuss government and private participation, sustainable business models and ideas for future growth.

    12:00 - 13:00 hrs

    Changing Theatrical Windows – Direct to OTT

    GulaboSitabo was the first Hindi movie to bypass a theatrical release and premiere directly on OTT, much to the consternation of exhibitors who have threatened retaliatory action. While this happened under unforeseen Covid situation all over the world, the pundits have argued that OTT & theatre shall co-exist without OTT being a long term threat to Theatres. How OTT & theatres can grow together in post Covid world?

    15:00 - 16:00 hrs

    Mr. Anant Goenka, Executive Director - Indian Express Group

    In Conversation

    16:00 - 17:00 hrs

    Virtually Live: can live events survive in a pandemic world

    If people are expected to stay away from outdoor events – concerts, plays etc. – how can the content be brought home? What is the impact on the target audience as events move online? How will this affect content production formats and pricing?

    17:00 - 18:00 hrs

    Accelerated Transformation: Opportunities and Challenges for OTTs in the Crisis Economy

    The OTT platforms are taking outlier themes to create not only bold stories and bind India and the world together but their subscriber bases also witnessed a huge surge up to 80% amid coronavirus lockdown. However, in the mid-term and long-term period they face multiple challenges to sustain this growth trajectory from sustaining new content creation, building talent pool, monetization and, above all, from engaging policy makers in imposing legacy regulations before it realizes its full potential.

    18:00 - 19:00 hrs

    Regulating Creativity: Overcoming Legacy Challenges to Shape the Future of M&E
    The audio-visual sector in India is one of the 12 Champion Sectors identified by the Government of India because of its employment and growth potential. However, the sector is subjected to multiple onerous regulations and FDI restrictions. As the sector transitions into a “new normal,” are there lessons for Indian policy makers from global best practices that allow free market principles to unlock investments, innovation, employment opportunities and value creation in the sector to make India, the creative hub of the world.

    19:00 - 20:00 hrs

    Future of Immersive Cinema: Technology meets Storytelling for the Hollywood futuristic production
    In the era of next-generation immersive cinema, storytelling and technology combine in a data-powered entertainment landscape. A key milestone in the transformation of Hollywood from “pixel to volumetric voxel” was Intel-Paramount Pictures co-production of Grease, Volumetric song Cinema Experience with more than 5 Trillion pixels captured and processed in 3 minutes to capture everything that light has seen. This masterclass session highlights pioneering transformation, best practices to drive entertainment industry to the next frontier of future of immersive cinema, beyond AR/VR/XR.

    Time Details
    11:00 - 12:00 hrs

    Ensuring a Fair Marketplace for the Creative Economy in a Digital First Marketplace

    A nation’s economic and competitive strength lies in its ability to harness growth through creative businesses and IP-intensive industries. India’s rank on the Global IP Index may have improved over the years, however implementation of IPR polices, legislative and enforcement frameworks leaves a lot to be desired. How can the country unlock the true value of its M&E Champion Services sector and evolve a modern IPR framework where creative industries can compete in a Digital First marketplace?

    12:00 - 13:00 hrs

    The Business of Music in an Artist First Economy
    Music industry has shown consistent growth over the last 3 years and has embraced the digital era. More importantly, the industry is finally out of the shadows of Bollywood/Film music. The non-film / regional music sector has created a pop music industry that reflects the real India. Artists are being discovered from the remotest corners of India and their music is being consumed through multiple touch points. The business is set to skyrocket with the growth and proliferation of digital streaming services, devices, and internet mobile platforms. How can the business of music transcend to the next level to keep up with a constantly changing ecosystem?

    15:00 - 16:00 hrs

    The Economic Impact of the Media & Entertainment Sector:A post-COVID-19 Lens & The Way Forward

    16:00 - 17:00 hrs

    Taking Indian Content to Global Markets
    Digitalization has been a game changer. It brought day to day distribution of Indian Films to the cinemas in every corner of the world – same along OTT platforms. But most of the Indian Content is reaching the Indian Diaspora only.
    What could be the Game Changer for Indian Content since the technology is there and distribution is not a hurdle any longer? What are the strategies to create and distribute content to go global. What are World Sales Agents, TV-Stations and platforms abroad looking for? And what are the right “Ingredients” for universal stories from India, which make Indian Content travel around the world?

    17:00 - 18:00 hrs

    2nd Session on Animation

    Time Details
    11:00 - 12:00 hrs

    Living with Covid – 19:The challenges Facing the Cinema Industry
    Social distancing might continue to be the norm even when lockdowns are lifted completely. How are exhibitors preparing for the new viewing experience? What are the changes and impact to distribution economics by virtue of an anticipated lower occupancy across halls, lack of content and challenges from OTT?

    12:00 - 13:00 hrs

    Gaming – A cog in the digital ecosystem wheel, or a whole wheel in itself?
    Gaming is fast emerging as an important aspect of ecosystem offerings by major players. Potentially, it can help in customer acquisition and retention by providing users with a sticky use case. How are digital ecosystem players in India, and global players interested in India, looking at gaming though? Just as another temporary possibility or as a standalone business which can, by itself, generate tremendous traction and possibly, profitability in the future? What is the future of gaming as an offering in India, given the new lessons in the post-COVID era?

    15:00 - 16:00 hrs

    The Digital Newspaper is Here to Stay
    During the lockdown, many households across India stopped delivery of newspapers for fear of virus transmission through these surfaces and turned to digital editions for their daily updates. While these editions started off free, they soon went behind a pay wall. Can this be sustained? What are the innovations around digital models for print that can help with monetisation? Are some genres – magazines and editorially reputed news – seeing better traction with subscriptions?

    16:00 - 17:00 hrs

    Valedictory session

    17:00 - 18:00 hrs

    BAF Awards

    Passes Pricing

    Get your event Pass plan

    One Day Pass

    Rs.1000 + GST

    • One Day Conference Pass
    • Knowledge Sessions
    • B2B
    • Business Networking
    • Exhibitions

    All Day Pass

    Rs.3500 + GST

    • All Day Conference Pass
    • Knowledge Sessions
    • B2B
    • Business Networking
    • Exhibitions